Fountains Mall gives the opportunity for outside companies to display their product or service at the Mall. Five exhibitions courts are available at Fountains Mall & they are situated in prime areas close to Woolworths, Pick n Pay, Markhams, Food Court, Game.

Do exhibitions work? "It is evident by statistics shown in the table below that exhibitions have been proven a more successful method of reaching objectives than other marketing tools."

	Exhibitions	Advertising	Direct Mail	PR
Generate Sales leads	39%	27%	20%	13%
Taking orders	12%	5%	8%	8%
Introduce new products/services	42%	24%	28%	14%
Promote brand image	42%	43%	19%	19%
Promote company awareness	33%	32%	22%	24%
Enter new markets	28%	25%	24%	15%

Great Reasons To Exhibit

1	demonstrate new products or services
2	give your audience an opportunity to meet the experts
3	meet your buyers face to face
4	open new markets
5	see buyers not usually accessible to sales personnel
6	reinforce company image to a market
7	establish a new company image with a market
8	create customer data-base
9	reach your customers at a low cost per call
10	distribute product or service information
11	showcase new products and services
12	demonstrate your commitment to a market
13	interact with a highly targeted audience
14	open doors for future sales calls
15	increase corporate profitability

Source: www.exhibitor.co.za